ESTÉE LAUDER
UX Designer, Treehouse Interactive
Brief
I provided UX design, usability testing, and product strategy for Estée Lauder and 6 of its affiliated brands: Clinique, Jo Malone, Origins, Bobbi Brown, and Aveda.
Objectives
To ensure a user-driven UX design and engineering process
To gather baseline data
To learn what content and design factors drive user engagement and product sales
To research competitors’ approaches to solving similar problems
To kick off Aveda’s website redesign
Deliverables
Usability Testing: implemented online usability tests, synthesized results, and created presentation decks for product stakeholders with next step recommendations
Competitor Research: analyzed competitor product solutions, created presentation slides with research results
Wireframes: after meeting with stakeholders, I created wireframes -- often in high fidelity for existing sites -- outlining UX solutions to address user needs and meet product goals
Content Audits: cataloged Aveda content and proposed taxonomy adjustments
Aveda Stakeholder Interviews: participated in multi-divisional stakeholder interviews to kick off the Aveda redesign; gathered redesign requirements; collated and categorized them, creating a streamlined backlog of product issues for shared prioritization
Aveda Redesign Discovery: usability testing, competitive analysis, and a site-wide content audit; delivered findings in a product strategy deck presented to senior stakeholders; with deck approval, I collaborated with the UX team to produce site-wide wireframes with UX solutions to address prioritized product goals