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14 years of production experience and a Masters Degree in Interactive Media and Experience Design from NYU. Expertise in product strategy and user experience design for web and mobile applications.
Support stakeholders in shaping their product requirements and strategy. Evangelize user needs while staying true to core business objectives. Perform end user, market, and product research. Lead brainstorming, rapid prototyping, and user testing sessions. Create and maintain Product Roadmap. Develop, prioritize, and groom Product Backlog.
User Experience and Information Design
Provide strategy to simplify + clarify product content, navigation, and tagging taxonomies. Translate requirements into fluid, intuitive interactions. Produce sketches, wires, flow diagrams, user stories, and comps.
Agile Process Management
A strong advocate for User Centered Design and Test Driven Development using an Agile process. Proven experience leading cross-disciplinary teams to deliver successful products. Strong team-building and collaboration skills.
Multiple Clients – New York, NY
Product Manager/UX Consultant for Web and Mobile Products, Mar 2014 – Present
Support stakeholders in defining product strategy. Perform product, market, and analytics research. Create User Personas, helping teams clarify who they’re building for and how to discover what users want/need. Deliver visual documentation including taxonomies, user flows, wireframes, comps. Provide user experience mapping, identifying use cases and designing the UI across interactive states. Lead user testing efforts, designing tests, creating surveys and online click-through tests, and analyzing results and providing immediate next step recommendations.
Scholastic – New York, NY
Senior Producer, Educational Technology Group, Feb 2012 – Feb 2014
Lead Producer/Product Manager steering a 30-person, multi-city, interdisciplinary Agile team. On-time delivery and launch of a multi-year product: an adaptive K-2 reading software with 50+ activities, 3 grades’ worth of content, and a fully animated world. iRead provides an individualized learning plan, tailoring activity pacing and content to meet each student’s needs. Participated in field research. Created product roadmap and feature prioritization. Ran iteration planning, feature reviews, and retrospectives. Represented the User Experience, translating requirements into user stories, flow charts, VO tables, and storyboards.
Multiple Clients – New York, NY
Interactive Media Consultant, May 2009 – Jan 2012
Delivered product and technology strategy, project management, and development services for digital media applications. Built requirements, budgets, and schedules. Managed client relationships. Recruited and led multi-disciplinary production teams. Performed frontend development leveraging Drupal, WordPress, and other open source content delivery tools. Clients included the New York Times, The Center for Children & Technology, Gin Lane Media, and Local Projects, among others.
Local Projects – New York, NY
Interactive Producer/Project Manager, Dec 2010 – Aug 2011
Senior staff member for interactive design firm ranked #5 among Fast Company’s “50 Designers Shaping the Future.” Directed three simultaneous projects and discrete production teams. Served as clients’ main point of contact. Presented to senior management staff and ensured the success of business and creative goals. Orchestrated and prioritized tasks for internal creative teams. Performed extensive mobile platform research and testing. Ensured a successful user experience, quality, budget, and time. Projects included:
- a Webby award-winning multiplatform (web, mobile web, kiosk) Memorial Guide application for the National September 11th Memorial & Museum, released for the 10th anniversary and praised by The New Yorker and the New York Times;
- an interactive video wall on sea turtle conservancy for SeaWorld, including an openFrameworks application, original videos, and 3D animation;
- and a pre-design phase for the National Eisenhower E-Memorial, a digital component to accompany the physical memorial designed by Frank Gehry.
SixApart – New York, NY
Project Manager, July 2008 – May 2009
Led cross-functional teams in building custom social media applications for enterprise clients, including Intuit, Fenton Communications, and the Society for Publication Designers. Provided UX recommendations and content strategy. Defined and directed project scope and delivery dates. Tracked time, cost, and resources. Provided risk analysis and swift resolution. Clients’ main point of contact for presentations and project status.
Rainbow Media Holdings: AMC, IFC, WE Television Networks – New York, NY
Technical Producer/Production Manager, Digital Media Division, May 2007 – June 2008
Orchestrated interactive content and marketing initiatives for the AMC, IFC, and WE television networks. Appointed Technical Producer for AMCtv.com. Managed outside vendors in CMS redesign projects, application development, and ad targeting and delivery. Ensured quality, schedule, and UX. Implemented SEO best practices and Omniture web traffic metrics solutions. Created semantic CSS/XHTML layouts. Responsible for all AMC front-end coding.
Educational Video Center – New York, NY
Director of Marketing/Co-Director, Oct 2003 – May 2007
Orchestrated marketing efforts for EVC’s curricula and youth-produced videos to U.S. colleges and K-12 schools. Doubled sales in 2 years. Promoted to Co-Director managing EVC-wide projects and budgets. Redesigned website video catalog and payment interface. Directed the design, printing, and mailing of 40,000 catalogs annually. Led media literacy/production workshops for grades 9-12 and for teacher professional development.
Human Rights Watch Film Festival – New York, NY
Program Manager, High School Program, Oct 2002 – Oct 2003
Curated educational film catalog for high school students. Led in-school workshops and video screenings for grades 7-12. Collaborated with WebLab and Arts Engine in creating an online video festival for teens.
Brooklyn Children’s Museum – Brooklyn, NY
Artist in Residence, Oct 2002 – Feb 2003
Developed a digital literacy and web development curriculum for teens. Led workshops at the Museum, teaching job readiness, basic web design, and digital literacy skills.
Netgen – New York, NY
Interface Technologist/Producer, Mar 2000 – Aug 2000
Managed projects for online ecommerce site for parents and teens with initial sponsorship by American Express. Gathered requirements and created project specs for rapid delivery of website interface enhancements.
barnesandnoble.com – New York, NY
Project Leader/Producer/Technical Analyst, May 1998 – Feb 2000
Performed site updates for Books Division in collaboration with in-house content, IT, and QA teams. Led initiatives in template development and standards creation. As Technical Analyst, led UAT analysis of all user tech inquiries.
Blowback Productions/OffLine Entertainment – New York, NY
Web Designer, Dec 1997 – Apr 1998
Designed and implemented online branding and website for Offline Entertainment’s independent feature films.
Blowback Productions – New York, NY
Production Associate/Assistant Editor, Nov 1995 – Nov 1997
One of four core staff, managing simultaneous documentary productions. Maintained project finances, hired crew, and orchestrated post-production deliverables. Assisted with Avid editing, including digitizing and montage assembly. Projects included: The Execution Machine: Texas Death Row, an HBO/America Undercover documentary, CIA: America's Secret Warriors, a 3-hour documentary series for the Discovery Channel, and Oklahoma: One Year Later, a Dateline, NBC report with Bill Moyers.
M.P.S. in Interactive Media & Experience Design, May 2002
(ITP) Interactive Telecommunications Program, New York University, New York, NY
B.A. in Non-Fiction Writing & Media Studies, May 1993
Hampshire College, Amherst, MA