MY ROLE: Product Manager / UX Designer / Information Architect
DELIVERABLES: Content & Analytics Audits, Competitive Analysis, SEO Recommendations, New Taxonomy and Content Strategy, User Survey, Usability Testing, User Personas, Wireframes (Desktop + Mobile), Click-Through Prototypes, Product Roadmap
BRIEF: SeriousEats.com is an online culinary magazine with a monthly audience of over 11 million users. SE hired me to provide UX design and user testing for a new faceted search for recipes. They also wanted me to audit and enhance their site's navigation and content structure.
User research and testing were both an integral part of my process. Helping SeriousEats define an MVP and providing a product roadmap with a phased rollout plan was critical, too.
INFORMATION ARCHITECTURE: My process involved sending out a user survey, interviewing stakeholders, reviewing SE's Google Analytics, researching competitors, and auditing SE's vast site content. I mapped their existing taxonomy and created revised versions to review with Editorial and to test with users.
UX RESEARCH: I created a user survey to test search habits and top content destinations. I sent this to 100 SeriousEats users, and used the results to create user personas. I worked with SE's Design Director to create clickthrough prototypes for recipes faceted search on desktop and mobile. I designed an online user test in Zurb Apps. Based on results, I revised our prototypes and designed an in-person interview and usability test. For my final delivery, I provided final UX and taxonomy recommendations, and a product roadmap and phased rollout plan.