MY ROLE: Product Consultant
CLIENT: Gin Lane
Gin Lane is a Chinatown studio offering brand development, experience design, and interactive content creation for major fashion brands Adidas by Stella McCartney, Rocawear, Olasul, and Sam Edelman, among others.
Gin Lane Media hired me to perform end user, market, and technology solutions research for a Pre-Design Phase for a clothing startup. I led client brainstorming sessions, and co-presented final recommendations. I mapped out the on-boarding, product customization, and purchase user flows. I also wrote a 20-page requirements document outlining business directives and technology recommendations for leveraging web, social media, and mobile platforms to engage their target audience.