MY ROLE: UX Design Consultant
DELIVERABLES: Usability Testing & Analysis, Stakeholder Interviews, Content Audits, Competitive Analysis & Product Strategy Decks, Low and High Fidelity Wireframes.
BRIEF: I provided a range of UX Research and Design services for 6 Estée brands.
USABILITY TESTING: I ran ongoing user tests to learn more about users' needs and their general impressions of existing sites. Afterwards, I created decks to present my findings to product stakeholders and recommend next steps.
WIREFRAMES: After meeting with stakeholders, I created wireframes in Omnigraffle -- often high fidelity for existing sites -- outlining the new features discussed.
COMPETITIVE ANALYSIS: I researched competitors' site features (for Estée Lauder) and navigation and content strategy (for Aveda).
AVEDA REDESIGN: For the Aveda redesign, my contributions included competitive analysis, stakeholder interviews, usability testing, content auditing, and new site-wide wireframes built in Omnigraffle.