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Estée Lauder

MY ROLE: UX Design Consultant

CLIENT: Estée Lauder on behalf of Treehouse Interactive

I provided UX design and product strategy for Estée Lauder and its affiliated brands: CliniqueJo MaloneOriginsBobbi Brown, and Aveda.

DELIVERABLES: Usability Testing & Analysis, Stakeholder Interviews, Content Audits, Competitive Analysis & Product Strategy Decks, Low and High Fidelity Wireframes.

BRIEF: I provided a range of UX Research and Design services for 6 Estée brands. 


 

USABILITY TESTING: I ran ongoing user tests to learn more about users' needs and their general impressions of existing sites. Afterwards, I created decks to present my findings to product stakeholders and recommend next steps.

 
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WIREFRAMES: After meeting with stakeholders, I created wireframes in Omnigraffle -- often high fidelity for existing sites -- outlining the new features discussed. 

 
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  High fidelity wireframe  (sample page) for a Jo Malone Bespoke Gift feature.

High fidelity wireframe (sample page) for a Jo Malone Bespoke Gift feature.

 
  High fidelity wireframe  (sample page) for a Jo Malone Bespoke Gift feature.

High fidelity wireframe (sample page) for a Jo Malone Bespoke Gift feature.

 
  High fidelity wireframe  (sample page) for a Jo Malone Bespoke Gift feature.

High fidelity wireframe (sample page) for a Jo Malone Bespoke Gift feature.


 

COMPETITIVE ANALYSIS: I researched competitors' site features (for Estée Lauder) and navigation and content strategy (for Aveda).

 
 
  Competitive Analysis : After reviewing key competitors and metrics for Estée's affiliate sites, I built presentation decks showing Best In Class examples and new feature recommendations.

Competitive Analysis: After reviewing key competitors and metrics for Estée's affiliate sites, I built presentation decks showing Best In Class examples and new feature recommendations.

 

 

AVEDA REDESIGN: For the Aveda redesign, my contributions included competitive analysis, stakeholder interviews, usability testing, content auditing, and new site-wide wireframes built in Omnigraffle.

 
 
  I produced a very generalized usability test for Aveda using Usertesting.com  to gather baseline feedback and ideas for immediate enhancement needs.

I produced a very generalized usability test for Aveda using Usertesting.com to gather baseline feedback and ideas for immediate enhancement needs.

 
  I assisted with stakeholder interviews  across the 5 key departments of the Aveda brand.

I assisted with stakeholder interviews across the 5 key departments of the Aveda brand.

 
  I analyzed all stakeholder requests and mapped them to issue types and to relevant sections on the website.  Our team used this and the user testing results to determine the overall redesign strategy themes used in the deck below.

I analyzed all stakeholder requests and mapped them to issue types and to relevant sections on the website. Our team used this and the user testing results to determine the overall redesign strategy themes used in the deck below.

 
  Competitive Analysis and Product Strategy  deck (above) for the Aveda redesign project.

Competitive Analysis and Product Strategy deck (above) for the Aveda redesign project.

 
  I collaborated with teammates to create this Content Audit across all Aveda pages and sites.  We used this to identify opportunities for consolidation and simplification in the navigation and overall sitemap.

I collaborated with teammates to create this Content Audit across all Aveda pages and sites. We used this to identify opportunities for consolidation and simplification in the navigation and overall sitemap.

 
  Competitive Analysis and Product Strategy  deck (above) for an Aveda redesign project.

Competitive Analysis and Product Strategy deck (above) for an Aveda redesign project.