Elephant Atlas

MY ROLE: Product Consultant leading end-to-end production, scheduling, progress reporting, content strategy, UAT, requirements gathering, and user story writing in Trello.  

CLIENT: Vulcan on behalf of The Office for Creative Research

DELIVERABLES: User Test Creation (Usertesting.com), UAT Matrix, User Stories (Trello), Backlog Prioritization Matrix, Deployment Plan

BRIEF: Elephant Atlas is a responsive website that visualizes data from Paul Allen's Great Elephant Census, the largest pan-continental elephant survey since the 1970's. Elephant Atlas offers a series of infographics, a country report generator, and an API allowing public access to Census data.

Elephant Atlas was presented at the World Conservation Congress of the International Union for Conservation of Nature (IUCN) in Hawaii in August 2016 just before the IUCN vote on ivory trade. In a later session, all 217 IUCN member nations voted to ban domestic ivory trade.

Reports about the Census also appeared in The New York Times and National Geographic


Counting Elephants

Our team created animations using elephant census data to simulate the experience of counting elephants from a plane.

Clusters of elephants are highlighted as you fly past them.



Data API

A key goal was to allow the public access to the Census data for further study or policy-making. 

I worked closely with Vulcan scientists and technologists to ensure the quality and accuracy of the data.

I also directed daily production tasks, schedules, content delivery, and user testing.

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Interactive Infographics

This report shows recent growth of savanna elephant populations in Malawi, one of a few conservation success stories.

As Senior Producer, I led efforts to test infographics like this across the site to ensure their ease of use and core functionality across browsers and devices.


Our goal was to provide our audience -- initially the voting members of the IUCN (International Union for Conservation of Nature) and then the general public, students, and scientists -- with the means to explore the data.