Brooklyn Startups




MY ROLE: Product & UX Design Consultant

CLIENTS: Multiple Startups (sharing economy, social media, edtech, music, and maker arenas)

DELIVERABLES: Heuristic Analysis, Competitive Analysis, Market, Pricing & Technology Research, User Surveys & Interviews, User Personas, Journey Maps, Wireframes, Click-Through Prototypes, Feasibility Studies, MVP Definition, Product Roadmaps, Pitch Decks

BRIEF: I provided entrepreneurs and startup companies with user research, product strategy, and UX design support. As new ventures, these companies required confidentiality for their projects. I have provided general descriptions of my work below.


Music Mobile App

As an advisor to a musicians' match-making web and mobile app, my work included:

  • MVP definition
  • Competitive Analysis
  • Market Research
  • Pitch Deck (product summary, problem, solution, market opportunity, milestones, business model, market landscape, in-app purchases, etc.)


I provided recommendations for a Phase 2 implementation of this maker SAAS.

  • Heuristic Analysis
  • Analytics Analysis
  • User & Stakeholder Interviews
  • User Personas & Journey Maps
  • Competitive Analysis
  • MVP & Product Roadmap

Feasibility Testing

For multiple startup founders:

  • Competitive Analysis
  • Market Research 
  • Pricing & Monetization Strategy
  • User Surveys
  • MVP Definition
  • Roadmaps (Product Next Steps)

UX Services

  • User Surveys, Personas, Journey Maps
  • Wireframes
  • Click-Through Prototypes

My goal was to provide clients with the means to test assumptions, define key personas, and create wireframes and prototypes for testing, proof of concept for investors, and development shop estimates and build-outs.